It took 3 years and 5 laboratories to produce a water based pomade that met Shiner Gold's standard. Opening the can you will find something that should not surprise you because it is clear gold color pomade. The scent is coconut with maybe some almond that is subtle and not too strong. The product does not harden like gel so there is no helmet head. The best way to describe the hold is by saying the pomade holds your hair in place and still feels flexible and natural. Almost like your hair is bound together into the desired style and the hair feels slightly stiff.